Can You Send Animated Gifs In Outlook

Create top-notch marketing campaigns by adding blithe GIFs to your emails. Notice out where to get the all-time GIFs, how to blueprint your ain GIFs, and how to insert GIFs into an email newsletter.

GIFs (curt for Graphics Interchange Format) are a blazon of animated image that you can embed in emails. E-mail GIFs are a fun and engaging way to take hold of attention. Imagine replacing dozens of lines of text with a simple GIF to illustrate an idea or showcase a new product. 🤩

You've probably heard that a picture is worth a thousand words — but co-ordinate to Alex Chung, the CEO and Co-founder of Giphy, a well-placed GIF is worth lx,000 words!

It'southward no wonder that Email GIFs are often found in the nigh successful email marketing strategies.

In this guide to blithe GIFs in marketing emails nosotros'll show yous where to find the all-time GIFs and walk y'all through how to insert gifs into popular webmail providers like Gmail and Outlook.

And so nosotros'll explore how gifs for emails tin multiply the effectiveness of your electronic mail marketing campaigns before delving into the best practices for marketing GIFs.

• Where to Find the All-time GIFs
• How to Insert a GIF in Gmail
• How to Insert a GIF in Outlook
• How to Embed a GIF in an Electronic mail Campaign
• 12 Ways to Use GIFs in Marketing Emails
• Animated GIFs in Email All-time Practices

Where to Notice the Best GIFs

Don't have a ready-made GIF still?

You tin can find the perfect GIF using a GIF search tool or create your ain GIF with a GIF Maker.

GIF search engines

The best place to look for GIFs is GIPHY.

Simply type in a give-and-take or phrase that describes what you're looking for into the search bar. Then press enter or click on the search icon.

GIPHY volition and so testify you the near relevant (and popular) results from over 10 billion GIFs.

Click on any GIF to open upwardly the embed options page. You lot tin can modify the HTML code directly or just correct-click on the GIF and download it for later.

Popular GIPHY alternatives include Gyfcat, Tenor and Imgur (which features static images besides).

Most of what you'll find is royalty free. That means you can use them as part of a GIF marketing strategy without having to pay any fees.

Social media sites like Tumblr and Pinterest are good places to find business-friendly GIFs. You tin also search the web for GIFs with Google Images.

GIF templates

Finding a GIF that doesn't take whatever captions (and then you tin can add your ain) and is just the right size for your marketing needs tin can be tricky.

Customizable GIF templates save you lot the hassle of looking for and editing GIFs that were made for a different purpose (like meme GIFs).

Visme is our top pick for free GIF templates.

GIF makers

Visme (mentioned to a higher place) is also our favorite GIF maker considering of its awesome option of editable GIF templates and simple GIF cosmos guide.

However, it's a freemium service that you need to pay for to have reward of its more useful features. Upgrading to a paid plan is required if you want to remove the Visme watermark.

So, here are the all-time costless GIF makers that brand creating custom GIFs (nearly) effortless:

• Giphy – easiest to apply
• Ezgif – lets y'all edit each frame
• Kapwing – dandy for turning videos into GIFs

Convert videos into GIFs

All email service providers have an electronic mail size limit. Inserting more than ane or 2 videos could easily push y'all over that limit.

Embedding a video into the trunk of an email or adding a GIF attachment likewise carries the take chances of being labeled as spam past pop ESPs.

Having some of your emails labeled every bit spam will harm your sender reputation and might lead to your IP address being blocklisted.

Converting a video into a GIF will pb to smaller emails that are mobile-friendly and responsive. GIFs were originally invented to fix the problem of videos being also big to send in an email.

Ezgif and Cloudconvert are amid the most popular advert-supported options.

How to Insert a GIF in Gmail

Brand certain you accept your GIF picked out earlier post-obit these steps to embed a GIF in a Gmail email.

one. Download the GIF

Right-click on the GIF you lot've chosen and select Save prototype every bit to salvage it to your desktop.

ii. Insert a Picture show

Etch a new email typhoon and select Insert photo from the options menu.

Make certain the Inline option is selected. Then click Choose photos to upload or elevate and drop your GIF from the folder on your desktop into the outlined area in Gmail to upload information technology.

3. Send your GIF Email

Compose a new e-mail draft and select Insert photo from the options card.

How to Insert a GIF in Outlook

Make sure you've got the GIF yous want to apply on manus earlier starting on this guide on how to embed a GIF in an Outlook email.

1. Download the GIF

If you lot've already establish the GIF you want online, right-click on the GIF and select Salve epitome every bit to save information technology to your desktop.

2. Insert a Motion picture

If you're using the desktop version of Microsoft Outlook — create a new email, click Insert and choose Insert Picture.

If you're using the web version of Microsoft Outlook — create a new message, and select Insert Flick Inline.

3. Send your GIF Email

Upload your GIF. Resize it equally needed. Cease writing your message and click ship! It'southward that easy. 👌

How to Embed a GIF in an Email Campaign

Regular email service providers don't have an easy way to build and blueprint custom emails.

For instance, creating and sending a newsletter in Gmail or Outlook is a tedious and time-consuming process.

A professional marketing tool like Sendinblue will shorten the time it takes to launch your campaign from hours to minutes.

ane. Select an Email Template

Use a ready-made template every bit your starting signal.

Open your email entrada in Sendinblue and outset working from any of the 40+ template email designs.

2. Identify an Epitome Block

Utilize an paradigm cake as a placeholder to highlight the space where you want to add together your animated GIF.

Select and drag the edges of the epitome cake to resize your image.

3. Upload your GIF

Now, click on the image box you lot had dropped into your template before and select Supervene upon Epitome from your dashboard's side.

Select the GIF from your estimator and drag the uploaded GIF into the image box. The GIF you uploaded will play on a loop.

And that'due south it! You can now further customize your electronic mail earlier launching your campaign.

Sendinblue has a lot more than tools for you to explore. You can blueprint every aspect of your email campaign, preview your emails before sending, and take advantage of detailed tracking analytics.

Kickstart your adjacent email campaign with Sendinblue

Gratis plan includes access to all cadre email features, 300 emails/day, 40+ electronic mail templates, and customizable signup forms to grow your subscriber list.

Open my complimentary Sendinblue account now >>

7 Ways to Use GIFs in Marketing Emails

GIFs are the best way to convey a long message or visual guide. Expect to run into college date every bit GIFs are more often shared across social media.

ane. Promote a sales entrada

The boilerplate inbox is bombarded with sales offers all year round.

Despite the intense competition, marketing emails are still incredibly lucrative with an phenomenal $36 render for every $i invested.

Entice customers to click-through to your offers page with a promotional GIF banner that sparks their interest.

Accept a expect at how KIDLY announced its Black Friday weekend special. Information technology's fun, silly, and makes you want to click to see what'south on offering.

Source

Remember that images come before words. Your audience will "read" the picture before they've absorbed the text.

2. Create your own meme (and go viral!)

Look at what's trending on social media and use those visual cues every bit inspiration for your own GIF banners.

Hawthorne did this brilliantly when they launched an email campaign on the eve of a new season of Stranger Things — an immensely popular Netflix series.

And then urce

Consider making your own spin on a popular meme or trending topic.

The fastest way to blueprint your own GIF email banner is to search for a meme you like, add together a product photo or pricing label, and then toss in a fun caption to tie information technology all together.

3. Create a quick how-to guide

No one likes reading teaching manuals. Only almost everyone volition love a step-by-step guide that tin be read at a glance.

Winsor & Newton turned a customer testimonial into a visual case of how to use its new lineup of drawing stencils.

If an electronic mail takes longer than two minutes to read nearly of your customers will find themselves likewise busy to go through information technology.

A brief GIF that communicates everything the customer ought to know in a few seconds will be well received.

iv. Introduce a new feature

Converting a few screenshots or a product video into a GIF will salvage your customers a lot of time and prove how your product works in a more than intuitive way.

Dropbox for example, introduced the Dropbox Rewind characteristic with a short GIF.

Source

While product update GIFs are particularly useful for businesses in the SaaS industry, they're just as effective in any business context where something new is introduced.

5. Tease a new release or offer

Teasing your customers about an upcoming production launch or shortly-to-exist-released content is a proficient way to depict attending to your make.

Havenly knew exactly how to keep their customers guessing with a tongue-in-cheek email that said admittedly cipher near what's coming.

Source

Promotional teasers are also a great way to become free press coverage. Media outlets and influencers will have more than time to review prior releases and put out their take on what to expect next.

A smartly designed GIF (fifty-fifty if it's simply a mockup) will inspire a lot of fanfare for your upcoming release.

six. Warm upwardly client emails

Customer emails don't accept to exist formal and dull. In most cases, an uplifting email is much more probable to exist remembered and acted upon.

Let's take Hulu every bit an example. Combining a gratuitous trial promo with a hilarious happy birthday GIF is sheer genius. This goes well across your average 'happy birthday electronic mail'.

Source

Endeavour adding GIFs to your email automation. Some light humour will assist you lot win back new and old customers.

vii. Animate charts and infographics

GIFs are the ultimate shortcut when you demand to animate elements of a presentation.

You can even export a Powerpoint presentation as a GIF. Each slide volition exist converted into individual frames.

Showing how useful your product is or how beneficial information technology could be to your audience'southward business organisation is a certain-fire way to convert more prospects.

Grammarly for instance shows its customers how many grammatical corrections they've made in their Grammarly Insights chart.

If you lot prefer to ditch PowerPoint, tools like Canva brand creating your ain blithe charts and exporting them into a GIF fast and easy.

Animated GIF in Email Best Practices

Permit's become through some GIFs in email best practices so your GIF marketing strategy is well-prepped.

Pair your GIFs with a CTA

Guide your customers towards the activity yous want to have with GIFs that clearly indicate buttons or show the user where to click.

In this example, Postable won over its customers with the perfect trifecta: a sales discount, promo code, and the cutest GIF!

Source

Only breathing a part of your GIF

There are two main reasons to only animate certain parts of your GIF.

Information technology reduces the overall GIF file size, keeping it at a size that can be easily shared. And, it keeps things exciting without overdoing information technology.

This GIF from Fossil is merely partly animated. The subtle pattern is truly eye-catching.

Source

When played with correctly, GIFs bring an air of please to your emails. They help you tell your story visually — grabbing your recipient'south attending.

Highly-seasoned visuals can even increment the want to read content past a whopping 80%.

Give your brand personality

It takes a ton of work to go recipients to open up an email, let alone read it to the stop. A standout brand is more than than just a fancy logo. It's the story of how your brand came to be and the purpose information technology serves.

The fluttering heart in this Starbucks email speaks volumes on its ain.

Make your GIFs interactive

Static images can't tell a story every bit efficiently every bit a flick can. Call back how we loved the talking newspapers in Harry Potter better than the boring, real-life ones?

GIFs tell your make'due south story and assist yous explain big concepts in a space-efficient way.

Headspace brings to mind (pun intended) all the benefits of sleep and restful meditation at the cease of a busy twenty-four hour period.

Source

The email GIF to a higher place depicts a clear and compelling narrative around why its product is so well-liked, with so few words.

Each email GIF should serve a item purpose and not just blend into the background.

Replace videos that aren't supported by e-mail clients

GIFs are neat alternatives to videos in emails as they convey your story without eating too much of your recipient's data (if they're viewing electronic mail on their phone).

While virtually webmail providers don't allow video embeds in electronic mail, they all support GIFs and even recommend their employ.

In this example, Formula 1 converted an heady race video into a GIF and used it equally the backdrop of a race report e-mail.

Send GIFs in Email With Sendinblue

The use of GIFs in emails is becoming an increasingly popular marketing tool. 56.vi% of the marketers already use animated GIFs in their emails "at least sometimes."

Sendinblue lets you lot try out unlike versions of your email campaigns with A/B testing and streamlined metrics to help you clarify the effectiveness of email GIFs.

Sign upward now and start sending GIF-inspired email campaigns in minutes.

Source: https://www.sendinblue.com/blog/gifs-in-email/

Posted by: rossarman1993.blogspot.com

Share this post